REACHING BACK: THE EASIEST WAY TO LAND NEW CLIENTS
(+ 4 WAYS NOT TO LOSE ‘EM BEFORE THE FIRST CONVERSATION) A few weeks ago, in the throes of launching the new B &F website, I did the unthinkable: I took a day off. One. Whole. Day. (It was freakin’ FABULOUS. But, I digress.) Something even better tickled my eyeballs after my 24-hour vacay: emails from two dream clients, ready to plunk down their hard-earned dinaro for my writing services. I had spoken to both prospects only once before.